Horsepower vs. Hybrid

Which would you choose? 400 Horsepower, or Hybrid?

Prompted to market two versions of the same nameplate, the Lincoln MKZ, we created an experience where the audience could choose for themselves which adventure they'd like to explore further. 

Using daytime footage to represent 400 Horsepower and night footage to represent Hybrid, we continued that representation in our custom digital content and media takeovers.