Olay Super Bowl LIV

Olay’s Super Bowl LIV spot, inspired by the first all-female space walk in October of 2019, celebrates women who challenge expectations, break barriers in their fields and live by Olay’s brand ethos of “Face Anything.”

Featuring astronaut Nicole Scott, Katie Couric, Taraji P. Henson, Lily Singh and Busy Phillips, the campaign merged Olay’s continued mission to empower women and girls with a larger cultural conversation around representation. 

Giving back to STEM organizations like Girls Who Code allows Olay to continue the mission to #MakeSpaceForWomen.

Teasers

BTS

Stats

  • 12MM views on the ad

  • 1,500 press placements and more than 12.3 billion press impressions

  • Top 5 Brand at the Super Bowl - Share of Voice 

  • 54.7MM social impressions. 265K Twitter Mentions in 3 days.

  • #MakeSpaceForWomen trended for ~6 hours and peaked at #4 in the US on Game Day

  • Twitter awarded #MakeSpaceForWomen their "Hashtag" award for most creative and effective hashtag at the Super Bowl

Press: Adweek, Forbes, NBC News.

Made with:

Agency: Badger & Winters
CCO: Madonna Badger
Director: Jamie Babbit
DP: Janusz Kaminsky
ACD/AD: Kristen Murphy
ACD/CW: Matthew Scott
AD: Hayley Fiorentino
Producers: Celeste Holt-Walters, Julie Amenta
DP: Jason McCormick
Editor: Jen Dean 

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